Although 5 years old, this is still a very interesting set of ideas for people involved in the PR space. Especially for those in high-tech.
One of the key learning, at least to for me, was the concept that in today’s Google/Bing worlds the actual target a company should have for a PR is not the press per se but its actual customers. This changes everything as far as content and format. Would be quite a change for large companies’ processes though…
The New Rules of Marketing and PR: reaching buyers directly with blogs, news releases, online media, and viral marketing:
- downloadable pdf is here
- David Meerman Scott also has a few other interesting papers you can download for free on his site www.DavidMeermanScott.com