Interesting take on the new do’s and don’ts of PR in the Internet age

Although 5 years old, this is still a very interesting set of ideas for people involved in the PR space. Especially for those in high-tech.

One of the key learning, at least to for me, was the concept that in today’s Google/Bing worlds the actual target a company should have for a PR is not the press per se but its actual customers. This changes everything as far as content and format. Would be quite a change for large companies’ processes though…

The New Rules of Marketing and PR: reaching buyers directly with blogs, news releases, online media, and viral marketing:

  • downloadable pdf is here 
  • David Meerman Scott also has a few other interesting papers you can download for free on his site


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s