Talking about the The Tipping Point book…

This great article from FastCompany.com about Duncan Watts research on how fads, product successes or viruses spread is (though not new) quite interesting.

In a nutshell, the article argues that the whole premise of the tipping point book, i.e. that a limited set of super-connected (“the connectors”) influencers can make or break mass product adoptions (or disease spread), is flawed. He postulates that they will indeed accelerate things but that, when all is said and done, breadth awareness and adoption is what’s really work in the long run.

Fascinating read for a marketer.

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